Wrangler Jeans in Germany

Wow, was I amazed when I saw this add - Wranglers for 49.99 €. I knew that Levi's were a hot item in Germany, but I did not know about Wranglers being in such high demand. In the U.S. I bought Wranglers for around $20 at Walmart. That was 2006 and it looks like they are even cheaper now. Here in Germany I guess the U.S. brand name holds a lot of value. Jeans without U.S. brands can be had for around 20 € in Germany.